AI built for one industry only
Profiter is an Italian company, based in Bari and Milan, that builds AI for the pharmaceutical supply chain. Their platform, CURIO, helps companies decide what to reorder, how much stock to keep and what price to set, using data from every step between the factory and the pharmacy. Phoenix, Europe’s largest pharmaceutical wholesaler, is one of the companies working with them.
Three readers who want different things
A drug manufacturer, a wholesaler managing half a million products and a pharmacy owner don’t ask the same questions. The site had to explain one platform to all of them, and each reader needed to feel the page was written with them in mind. Supply chain AI is also not a topic anyone browses for fun, so every section had to earn the next scroll.
Two pages for every audience
I designed and built the site in Framer. Each audience has its own pair of pages, one about the problems of their sector and one about how CURIO solves them. They’re all made from the same set of components, so the structure stays consistent and new pages can follow the same pattern as the product grows.
The homepage carries the bigger argument, why an AI trained only on pharma beats a general one, alongside the results customers have measured. The Resources section runs on the CMS, so the team publishes articles on their own.
What they have now
A site that speaks to manufacturers, wholesalers and pharmacies separately, without turning into three different websites.
